Philosophy

Our customer is our real employer and pays our monthly wages.
Our customer is the most important person for our company, whether he is visiting, writing to us or on the telephone.
He is not dependent on us, but we depend on him.
He does not interrupt our work, but is the aim and object of it. Our customer is not a stranger but is instead a living part of our business.
When we fulfill his wishes we are not doing him a favour - he is doing us a favour in allowing us to fulfill them for him.
Our customer is not a number, but a person consisting of flesh and blood with his own characteristics and temperament just as we have.
He does not come to us in order to argue or to test his intelligence. He does, however, have the right to express his opinion.
He informs us of his requirements. It is our responsibility to fulfill these in the most profitable manner to both him and to us.
Customer orientation is the most important ingredient of Diafoods' success.